The AMG Story
We're changing the perception and enhancing the experience of automotive retail.
"After working in automotive retail and marketing since 2002, I developed a passion for helping others succeed and fell in love with the industry. I realized many forget that people at dealerships—employees, customers, and vendor partners—are human beings, not just roles or data points.
Dealerships often invest in leadership for sales, parts, and service, but marketing—one of the largest budget items—frequently lacks a dedicated, empowered, and well-supported leader. Too often, marketing staff are spread thin across unrelated tasks and lack proper tools and training.
In 2020, I built a platform to support dealers and vendors—educating and protecting their marketing investments. Our mission is to MOTIVATE marketers, enable COLLABORATION, and become an extension of the dealership's EXECUTION. We reduce wasted time and money, shifting focus to create a positive perception of automotive retail—where people want to work, shop, and partner with organizations in auto. The Automotive Marketing Gurus® focus on PEOPLE, PROCESS & PROFITS."
– Jonathan Thompson, CEO | Founder
Car Dealers don’t wake up wanting a consultant.
They wake up with:
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Missed appointments
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CRM chaos
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Salespeople winging it
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Managers blaming people instead of process
I keep it simple.
“I find profit leaks hiding in plain sight—and fix them.”
Core Services
• I Fix Sales, Service BDC, and CRM Breakdowns in Car Dealerships.
• Practical coaching and process cleanup that helps dealers sell more cars, keep more appointments, and stop leaking profit—without adding headcount or tech.
• Staff Recruiting, Training & Development: Providing comprehensive training programs to equip staff with the skills needed to excel in a digital-first automotive landscape.
• Customer Experience Enhancement: Developing strategies to elevate the customer journey, ensuring satisfaction and loyalty.
Why Choose The Digital Car Guy?
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I help dealerships fix broken sales and BDC processes so they sell and service more customers/cars without hiring more people or burning out their managers.
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My typical engagement is simple—virtual or in-store. We diagnose, fix, and lock it in.
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I’ve already seen what you’re about to try—and why it won’t work unless you fix the basics first.
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No gimmicks
No pressure
No ego
No wasted motion
Dealers don’t want another firestarter
They want someone who makes problems smaller.
Your Path to Guaranteed Success
Trusted by dealers who want fewer excuses and better results.
Practical. Proven. Dealership-tested.
No hype. No gimmicks. Just execution.
First Be a Follower: Leadership Lessons from Dancing Guy
