24-HOUR Follow –up Call
Birthday Cards, Vehicle Purchase Anniversary
Call the references on the Customer Statement, an excellent source of referrals!
ASK FOR REFERRALS
Ask, ‘Who will you be showing off your new vehicle to?’
When asking for referrals ask about the people mentioned!
Send a handwritten note card 30, 60 and 90 days after the sale.
30 days – Ask for referrals
60 days – How are things
90 days – Close to 6,000 miles, time for your First Service
Then every 6 months sent out some type of mail piece (card, letter or postcard).
Now that you have started the Relationship it is as easy as investing a little time into Your Business.