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The Road to a Sale - Step 5 Trade Evaluation

Trade in Evaluation


This is where you write up the trade for the used car manager to appraise.

This is a step that you can actually gain some ground on.

Where do most fights start on your sales process, The TRADE!

Have your customer tell you about the trade and even take a test drive in the trade in.

Touch spots and scratches on the trade without saying a word.

As you are driving the trade, notice everything the car does wrong and make notes.

This will give you ammo and also will bring down expectations of how much the customer

wanted for the trade.