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The Road to a Sale

The Road to A Sale

Customer Relationship Management Strategy


The road to a sale is one of the first things taught in most automotive sales training courses. Whether your training is done in-house at the dealership or off site these are the building blocks of selling cars successfully. While the number of steps varies from teacher to teacher all contain these elements; some combine two or more of the steps. 

Proper Meet and Greet
Discovery - Guest Sheet and Fact Finding
Select a Vehicle from stock
World class product presentation and demonstration drive
Trade in evaluation
Getting seated and relaxed
Trial close
Write up
Negotiate and close
Proper turn to the business office
 Proper delivery
Relationship Building and Follow up after the sale