Think about how you yourself read emails.
Do you read emails the same way you would read a book?
Like most people your answer is ‘No’ ! ‘I scan them’.
Then create emails to accomplish the following,
Get them delivered to the consumer’s email Inbox
We do not want the email to end up in ‘Spam’ or be labeled as a Spammer
Create subject lines which will encourage the customer to open the email
The email content must be easy to read/scan
‘Bullet Point’ format in order to express each point clearly to the consumer
Also, consider where today’s consumer reads their email ……. Smart Phones!
Whoever makes the first phone call and connects with the customer FIRST,
will win the Sale!